Funnel Guide9 min readBeginner Friendly

How to Set Up a Simple Workshop Funnel That Attracts Leads and Books Coaching Calls

A free workshop that pre-sells your coaching, fills your calendar, and converts without hard selling.

No tech skills needed. No blank-page guessing.

Quick Answer

The simple version

A workshop funnel works by offering a free, high-value training session in exchange for an email. After the workshop, you invite attendees to a paid coaching call. Focus on delivering genuine value first, then extend a low-pressure invitation. Use Tiiny.host for a simple landing page, GoHighLevel for email sequences, and the First Funnel Blueprint AI Builder to map everything out fast.

Start Here

Key takeaways

1

Workshop first, pitch second

Deliver real transformation during the workshop, then offer a coaching call to go deeper.

2

Email nurture matters

Send 3–5 follow-up emails after the workshop to re-engage attendees and book calls.

3

Discovery call follow-up

Schedule calls after the workshop and follow up consistently to convert attendees into clients.

4

Promote intentionally

Share your workshop on platforms your ideal clients use most.

5

Build fast with templates

Use the First Funnel Blueprint AI Builder to generate your funnel structure in minutes.

The Parts

The building blocks

Landing Page

A clean, single-purpose page with a headline, bullet benefits, a video or image, and an opt-in form.

Tiiny.host can host a simple HTML landing page in 30 seconds.

Email Follow-Up

A 3–5 email sequence that adds value, builds trust, and invites to a paid discovery call.

Use GoHighLevel to automate the sequence and track opens and clicks.

Scheduling System

A link to book a 30-minute call directly from your emails or workshop slides.

GoHighLevel includes a built-in calendar tool for booking calls.

Funnel Blueprint

A pre-built structure that connects opt-in, delivery, and follow-up so you don't have to start from scratch.

Generate yours in minutes with the First Funnel Blueprint AI Builder.
Action Plan

Your step-by-step plan

1

Define Your Workshop Topic

Pick a specific problem your coaching solves. Keep the workshop actionable — attendees should leave with something they can use immediately. This builds trust and shows your expertise.

Do this today
  • Write down the top 3 pain points your coaching clients have.
  • Choose the one that's easiest to solve in a 30-minute workshop.
  • Give your workshop a clear, benefit-driven title.
Mistake to avoid

Don't try to cover everything; a focused workshop converts better than a broad one.

2

Build Your Opt-In Landing Page

Create a simple page with a headline that states the workshop promise, 3 bullet benefits, and an email capture form. No navigation, no distractions. Use Tiiny.host for a quick free page or GoHighLevel if you want built-in email automation.

Do this today
  • Write a headline that matches your workshop title.
  • List 3 specific outcomes attendees will get.
  • Add an opt-in form (name + email is enough).
Mistake to avoid

Asking for too much information upfront lowers conversion rates.

3

Deliver the Workshop (Live or Automated)

Run the workshop live on Zoom or pre-record it. If live, keep it to 30–40 minutes and leave 10 minutes for Q&A. If automated, use a tool like GoHighLevel to send a link. During the workshop, teach something valuable but save the deeper solution for paid coaching.

Do this today
  • Create a simple slide deck with 5–7 slides.
  • Practice a verbal transition like 'If you want help implementing this, I have a few spots for a free 30-minute call.'
  • Schedule your first live workshop or record one with Loom.
Mistake to avoid

Don't pitch too early; build value for at least 20 minutes before mentioning coaching.

4

Set Up Your Follow-Up Email Sequence

Send an email immediately after the workshop with the replay and key takeaways. Then send 2–3 more emails over the next week: one with a case study, one with a testimonial, and one with a direct invitation to book a call. Use GoHighLevel to automate this.

Do this today
  • Write a 4-email sequence (replay, social proof, scarcity, final invitation).
  • Add a clear 'Book Your Call' button in every email.
  • Segment attendees who watched vs. didn't for different messaging.
Mistake to avoid

Don't spam — space emails 1–2 days apart and always provide value.

5

Run Discovery Calls and Close

On the call, listen more than you talk. Identify their desired outcome and the cost of inaction. Present your coaching package only after they express interest. Consistent follow-up leads to booked calls.

Do this today
  • Draft a 5-question discovery script.
  • Set a weekly call goal (e.g., 5 calls per week).
  • Prepare a simple proposal with one low-risk offer (money-back guarantee helps).
Mistake to avoid

Don't pitch before understanding their problem; discovery calls should be 80% listening.

Funnel Map

Your funnel path

Opt-In Page

A simple landing page offering a free workshop in exchange for an email address.

Workshop Delivery

A live or recorded 30–60 minute session that solves a specific problem your coaching addresses.

Follow-Up Sequence

A series of emails that recap the workshop, share success stories, and invite to a paid call.

Discovery Call

A 30-minute call where you assess fit and present your coaching package.

Close & Onboard

If they say yes, send the payment link and schedule the first coaching session.

Weekend Sprint

Launch this weekend

  • Define your workshop topic and title.
  • Create a simple landing page on Tiiny.host.
  • Write a 4-email follow-up sequence.
  • Set up a calendar link in GoHighLevel.
  • Promote the workshop on social media (LinkedIn, Instagram).
  • Run a test workshop with a friend to refine your delivery.
  • Build your blueprint using the First Funnel Blueprint AI Builder.
Helpful Shortcuts

Beginner tool stack

NeedToolWhy it helps
Simple landing page hostingTiiny.hostFree and fast — you can publish a clean opt-in page in 30 seconds without code. Ideal for testing your workshop offer.
Email automation and CRMGoHighLevelHandles opt-in forms, email sequences, calendar booking, and basic CRM. All-in-one platform for your workshop funnel.
Funnel structure generationFirst Funnel Blueprint AI BuilderGenerates a custom funnel blueprint based on your answers — opt-in, workshop, follow-up, call. Saves hours of planning.
Avoid These

Common beginner mistakes

Most funnels fail from overcomplication, not lack of tools.

Pitching the coaching package too early in the workshop.
Not having a follow-up email sequence after the workshop.
Asking for too much information on the opt-in page.
Making the workshop too broad or generic.
Not tracking how many attendees actually book a call.
FAQ

Frequently asked questions

Do I need a website to run a workshop funnel?
No. A simple landing page hosted on Tiiny.host is enough. You can also use GoHighLevel's built-in funnel builder. The minimum you need is an opt-in page and an email system.
How long should the workshop be?
30–45 minutes is ideal. Long enough to deliver value, short enough to keep attention. Save 10 minutes for Q&A and the soft invitation to a coaching call.
How many discovery calls can I expect from a workshop?
Results vary depending on your list size, the quality of your workshop, and how well your offer fits the audience. Some coaches see a handful of calls from 50 attendees; others get fewer or more. Focus on running the workshop consistently and refining your follow-up rather than chasing a specific number.
Can I automate the entire workshop funnel?
Yes. Record the workshop once, host it on a private video link, and use GoHighLevel to send the replay and follow-up emails. The AI Builder can help you map out the automated flow.
What do I charge for coaching calls after a workshop?
Start with a low-risk offer for a short session (for example, some coaches charge $47–$97 for a 30-minute call) or pitch your full package if you have strong social proof. There is no standard price — test what fits your audience and your expertise.
Sources

Researched from

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